1. Strategic Media Development - Partner with your Director to develop insights, media strategy, channel recommendations and prepare the detailed media flowplan. - Assess, identify, and recommend creative media initiatives that deliver greater strategy depth and impact to the media plan. - Undertake the implementation of agreed initiatives, including the briefing of third parties, as and when required2. Accurate execution of media plans and campaigns - Negotiation with media owners for better rates and value adds - Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission - Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing) - Timely delivery and upkeep of all relevant reporting systems and templates (media plans, interim reports reports). - Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.