O Strategic Planning & Execution 1) Collaborate with internal and external stakeholders to develop strong retailer relationships and initiate/negotiate new online events and plans(e-retailers, agency, HQ, local team) 2) Develop plan, KPI and Goals to achieve for each Ecommerce partners 3) Prioritize strategic business roadmap with monthly plan to meet sales target 4) Work with cross functional teams with seamless execution(Sales, marketing, logistic, store, etc) 5) To manage monthly launching plan, execution of event/promotion and measurement of websites and communications 6) Set the proper monthly e-commerce marketing plan with proper budget allocation O Digital Marketing 1) Drive traffic and conversion with strong initiative via digital channels 2) Monitor and co-work with marketing team to corporate initiatives including product launch, social media, PR activities 3) Monitor and track current and emerging e-commerce trends utilizing web analytics and business tracking tools to maximize commercial impact of online sales and marketing activations 4) Conduct the e-retail promotion and advertisement to boost sales O Operation and Reporting 1) Inventory management (Focus on & new launching plan & stock managements preventing out-of-stock issue) 2) Analysis of market trends including competitors, sales results, sales trend, promotion effect, new launches, and other marketing programs 3) Regular reporting of e-commerce channel (by month, quarter and annual) 4) Handle monthly operational expenses for managing channel.