As the Brand Marketing Team Lead, he or she will be responsible for developing and executing integrated brand marketing strategies, incorporating PR, advertising, media, and social media to drive brand awareness and growth. This role requires a hands-on approach, working closely with cross-functional teams to ensure alignment and consistency across all marketing channels.- Develop comprehensive brand marketing strategies to achieve corporate objectives. - Main KPI is BET (Brand Equity Tracker) scores incl. saliency, desirability and perception - Lead the brand marketing team in execution campaigns across various channels including PR, advertising, digital media, social media, ambassador, celebrities, influencers, and so on. - Collaborate with product, sales, omnichannel teams to ensure branding consistency and integrity. - Analyze market trends and competitive landscape to identify opportunities for growth. - Plan annual and monthly brand marketing activities aligning with global strategies, and market insights (Eg. customer trend, diversification of communication channels, etc.) - Identifying local trends and campaign objectives, build media plan with optimized media mix for digital, social media and OOH/DOOH channels for maximum saliency and cost efficiency.- Build up constellation strategy leveraging continuous relationship building with managements of celebrities and key opinion leaders. - Lead 360 degrees of product launch strategies (RTW, Shoes, LG, Sports, and Accessories) - Manage the brand marketing budget efficiently, allocating resources to maximize ROI.- Measure and report performance of all brand marketing campaigns, gaining insights and optimizing activities based on data. - Develop brand marketing team members'''' skills and fostering synergy through collaborative teamwork. - Guide, assign and supervise agencies (media, PR, event, production and digital)