I. Media & PR- Implement & adapt BRAND’S Media & PR strategy in Korea- Korea Local Media & PR budgets management as setting the media plan- Work with the brand Media agency: brief, budget set up and follow up, strategy and planning Offline & online, buying negotiations, plan activation, tracking and optimization of campaign performances- Contents development: co-working with titles to make efficient tie-ups including pictorial & Advertorial- Manage Digital Media development in the country- Social budgets & actions follow up with dedicated teams - Develop advertising materials and trace the delivery- Networking: Build and maintain relationships with key national press & influencers- Coordination with HQ to collect and communicate the assets - Distribution of corporate assets such as press kits and press releases - Organize press & institutional events- Planning & Pitching Press Release - Organizing Press trip to WW level for JW launching & HJ Event- Searching for the opportunity of celebrity dressing & PPL - Media & PR analysis & reporting including competitive- Support Brand Ambassador actions- Select the right agency, especially for the un-occasion action- Communicate necessary information about Media & PR exposure to the boutiques- Yearly local communication planning and execution, co-work with APAC and HQ Communication teamII. social media - Manage local Social agencies- Social budget management including paid activation- Adapt and create local content in collaboration with HQ communication team- Social Competitive analysis & reporting including GAIII. Event- Adapt HQ guidelines and build a local Event plan to support and accelerate local business - Lead this local Event activity, monitor the ROI of each action, and share monthly reports with HQ 360 teams: events, pop-ups, commercial or visibility actions with business partners, CRM actions- Share with the HQ Trade Marketing Project Manager, local needs and suggest relevant tools or actions- Lead the coordination with selected and relevant vendors, agencies, and third parties to implement local actions successfully- Negotiate and finalize the contract details for the related activities. Ensure all activities comply with company policy and SOP- Ensure to post-event report to HQ/ APAC- Ensure and share with HQ a continuous competitive analysis and reporting on new/ existing event actions - Guide and monitor the team to execute event activities from A to Z plus ROI monitoring to make sure the implementation is properly and in line with HQ guidelines- Define the yearly budget and budget plan with related actions, including pop up plans - Monitor the expenses according to the Company guidelinesIV. CRM & Customer Experience- Monitor customers’ KPIS and elaborate & implement specific action plans to accelerate recruitment - Adapt and build specific actions according to local needs and share with HQ CRM - Be actively part of the construction and implementation of the clienteling project - CRM & customer experience competitive analysis and reporting to HQ CRM- Organizing Gift to induce revisiting & purchasing of the clients- Plan the clients’ contact method to deliver the brand news including noveltiesV. VM- VM budget management including paid activation- Managing Creativity setting including material order & Disposal- Distribution of VM guidelines to the boutique level to maintain the neat conditionVI. ETC- Editorial material Management: Translation management to deliver brand code and emotion with appropriate language / Budget control- Homepage creation Management: HP creation request for the necessary info. and updated look - Support POSM action.