- Being a strong partner and advisor to the business on all HR-related matters- Providing guidance to the business on organizational and developmental needs- Manage and execute full employee life-cycle activities including hiring, from sourcing, interviewing, and selection to offering activities, new employee onboarding & probation, performance process, employee discipline, employee communication, employee termination, etc.- Working across teams to ensure HR objectives are met to execute new initiatives and activities in different HR projects to strengthen Employer Branding in the market attracting talents and cultivate a corporate culture engaging people to grow with our business- Ensure the HR global standards are fully maintained & developed in all daily activities and operation processes and participate in HR system programs actively- Act as an internal partner and gatekeeper to area/store managers to resolve people issues, including compliance cases, disciplinary actions, employee conflicts & code of conduct violations.- Provides performance & talent management guidance to different departments (e.g. counselling, career development, team structure, objectives setting) and supports C&B related issues- Communicate & administer company MBO system particularly key performance indicators for different positions- Participate in any ad hoc global or regional HR projects.