BRAND COMMUNICATION- Brand Communication involves both implementing global campaign with local relevance and sometimes also creating a local communication plan within Korea.- Understanding the brand & products, finding clear consumer target segments, defining the consumer tension, and developing a clear brand role within; this is a clear summary of first half of this job.- You must be capable of developing a communication message that is arching over all the different functions and touchpoints within the Korea market.- Consistency is key to this role. We may have different messages by season, but we must remember to act as one brand. It is like a person that will say different things at different occasions.- Point of contact with consumers must always be considered. Logical thinking behind how communication messages will be received by consumers is a must. BRAND MARKETING- Now that we have the brand communication message, you need to think about the how, which is what the brand marketing portion of the job will involve.- Be able to answer what the most effective way is to convey the message?- Develop a key visual based on the communication message. In doing so, you should also keep in mind what media you would like to utilize.- IMC planning – be able to develop an ideal IMC plan with the given budget with measurable KPIs.- Media planning – work with the members of the marketing team to develop the most effective media plan and download them to functions for execution.