 Marketing Strategy Deployment and Implementation: Support the Marketing Director in developing the brand vision and strategy for that aligns with global brand priorities and is tailored to Korean consumer and market landscape. This role will in particular Integrated Marketing Planning- Act as campaign owner from brand activation download, local approach, co-brief to creative with global marketing, KPI setting to IMC planning, activation idea development & PMO tracking. Develop campaign guidance (local insights & strategy + global guidance) to all Korea marketing members. Coordinate with cross-functional teams to develop and execute integrated marketing plans that are in line with campaign ideas and strategy Establish holistic annual marketing plan (short / long range) streamlining across all funnels and touchpoints focusing on increasing Gen-Z acquisition and brand desirability Marketing Investment Allocation: Manage channel and campaign allocation to achieve marketing targets Global & Regional Marketing Liaison: Brand Ambassador of Korea for global marketing to communicate Korea s strategy and needs to global/regional teams with logical and data-based information to maximize global support and awareness of Korea business Campaign Performance Tracking: Closely monitor campaign performance across Media, New Acquisition, Performance Marketing, Search, Traffic and impact to business with Media Manager, Marketing Analytics, E-Commerce and all other key internal stakeholders to propose in-campaign optimizations. Executional Excellence: Ensure seamless implementation across brand marketing, Media, PR, CRM, Brand Analytics in line with annual and long-range strategy. Core KPI: New Acquisition, brand KPI uplift, Search Lift, Traffic Impact to ECOMM/Retail, Marketing effectiveness, and efficiency targets.