O CRM strategy develop & execution- Leverage on client and market analysis to set local clienteling objectives, adapting central strategy at regional level, constantly update the Region and the HQ on progress and achieved business results O Clienteling Culture - Inspire, drive, coach and support store teams in developing a client-oriented mindset, ensuring a proper understanding and constant execution of all clienteling activities for all store teams in the region, collecting needs and sharing best practices.- Support the design of clienteling processes at regional level, ensuring proper implementation and consistency of approach, supervise and promote the correct use of all clientelling tools in stores.- Top Client : Promote the knowledge and support privileged relationship with Top Clients, developing our leadership on the local market on high end individuals.O Data driven - Leverage data analytics to segment customers per each & across categories and deliver personalized experiences- Use CRM tools to create targeted and personalized customer journey - Monitor CRM performance, analyse customer behavior and provide actionable insights to team and BTQ.- Ensure CRM activities comply with data protection regulations - Align CRM activities with APAC, HQ Request - Support BTQ Staff with CRM related training and communication on a monthly basis O Budget management.- Manage CRM budget aligning with Senior Marketing & Communication Manager to optimize all CRM activities.