[ 담당업무 ]Develop, manage, deliver insights and implement segmentation within the company's database while defining the best strategy to connect channel and content - for the right messaging, delivered in the right form, at the right time, for the right person. This will cover the goal of encouraging customer acquisition, customer retention and customer loyalty.Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organization and captures all required information across omni-channel in the customer life cycle. Ensuring best practices for various CRM formats (on/offline) across omni-channels, and continuously offer 'Next Best Action' for the campaigns or CRM journeys.Working closely with all departments to ensure the CRM works effectively for all aspects of the company - High interaction with Channels (offline and online) and CSC. Monitor campaigns and promotions and identify ways to maximize customer lifetime value strategies ensuring maximum profitability. Act as an advisor to local teams (incl. digital, RRP and commercial team) to identify most relevant consumers, format/layout and promotions. In addition CRM team will work closely with marketing to develop content based on CRM journey's that achieves the specific objective spelled out during the development of each journeys.