O Celebrity Management- Identify and onboard new talent aligned with the brand’s vision and objectives- Oversee ambassador/friends activations- Coordinate logistics for celebrity participation in event- Develop and execute strategic seeding plans for celebrities, ensuring the exposure of the key seasonal product placements- Influencer, KOL, and Stylist Relations- Create and maintain a comprehensive influencer mapping list- Build and nurture strong relationships with influencers, socialites, and stylists- Plan and execute impactful seeding campaigns for key product launches- Conduct competitive analysis to benchmark celebrity and influencer collaborations- Ensure daily communication and smooth collaboration with agencies and stylists- Assist in the planning, organization, and execution of trips and events- Provide administrative support, including managing purchase orders (POs), payments, and seeding logisticsO Press Relations- Support PR communications plan on brand news releases- Analyze and update press coverage reports- Closely work with showroom to monitor press gifts and sample orders- Monitor competitors’ PR activities and propose new ideas for social and editorial coverageO Experience- Develop elevated brand experience that responds to global brand strategy and local market’s need- Support MKT lead event to create brand experience- Pursue brand elevation by delivering high-quality creative & execution standard- Devise innovative and new experience- Keep a sharp eye on new trend, competitors activities and up-and coming cultural experience- Align with key stakeholders in head quarter and local business functions