CONTEXT AND PURPOSE OF THE ROLEVM Team Lead is responsible for leading the holistic in-store experience by orchestrating Visual Merchandising and Store Architecture to deliver a consistent, premium customer journey that drives brand affinity and business growth. This role plays a pivotal part in shaping aesthetically refined, customer-centric retail environments that translate into commercial success as well.KEY REPONSIBILITIES O Brand Visual Identity & Strategy- Define and oversee the brand’s global visual identity strategy, ensuring alignment with overall brand and marketing objectives.- Translate brand values and storytelling into compelling visual concepts across physical and digital channels.- Lead the development of brand visual guidelines, seasonal campaign toolkits, and store presentation standards.- Collaborate closely with marketing, product, and retail teams to maintain brand consistency and elevate visual storytelling.O Store Design & Architecture- Lead the design strategy for retail environments, including new store concepts, renovations, and pop-up executions.- Oversee all stages of store design and build — from concept development to construction and final delivery & ensuring design excellence and operational efficiency.- Manage relationships with external design agencies, architects, and contractors.- Ensure that store design reflects the brand identity while optimizing functionality, customer flow, and product visibility.O Visual Merchandising & In-Store Experience- Develop and implement in-store visual merchandising strategies that enhance product presentation and customer engagement.- Create seasonal VM guidelines, window displays, and product zoning plans for all retail formats.- Monitor execution quality across stores and ensure brand standards are maintained consistently.- Analyze visual performance metrics (sell-through, conversion, customer engagement) and optimize strategies accordingly.O Team Leadership & Development- Lead and mentor two sub-teams: Visual Merchandising (2 members) and Store Architecture (2 members).- Coach and develop 8 outsourced field trainers to ensure on-brand execution across all retail locations.- Foster a collaborative and high-performance culture focused on creativity, excellence, and continuous improvement.O Budget & Project Management- Manage the annual budget for visual experience, including store design, VM materials, and outsourced training.- Optimize resources and timelines across multiple projects to achieve both creative and financial goals.- Negotiate with external partners and vendors to ensure cost efficiency and quality standards.