PR Strategy Development•Develop and implement PR strategies that support brand visibility and align with Maison’s ambitions.•Collaborate closely with HQ teams and internal teams to ensure consistency in messaging and campaign alignment.•Monitor and analyze PR KPIs, providing actionable insights to enhance future strategies and improve performance.Media & Talent Relations•Foster strong relationships with media outlets, influencers, and industry leaders relevant to the brand’s positioning.•Develop and execute press events, influencer partnerships, and creative collaborations that drive brand visibility and influence.•Craft press releases, briefing materials, and messaging that support product launches and key brand initiatives.Content Creation (media and owned channels)•Support the ideation, development, and execution of editorial and own social content (Kakao Channel), aligned with the Maison’s storytelling objectives.•Manage and coordinate the local content production calendar to ensure timely delivery and cross-functional alignment with media and e-commerce teams.Budget Coordination & Expense Monitoring•Support the management of PR-related budgets, ensuring accurate allocation, timely execution, and compliance with internal financial guidelines.•Track and monitor expenses related to PR activities, events, content production, and talent partnerships